# Tags

Tags allow you to label companies in your dataset based on the filters. It is a commonly used feature to segment companies, create audience or tag them with suggested messaging.

<figure><img src="/files/jCxexDjDK4W688ncyDU3" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
To set up your Tags navigate to Companies page in GoodFit app, select your filters and click "Create new tag".
{% endhint %}

### Notes

* You can set as complex filters as required using Groups & OR statements.
* All talk tracks are calculated dynamically, it means that whenever there's a change to account's data point we will evaluate whether it falls under any of the existing talk tracks.
* You can sync talk tracks to your CRM (it's a multipicklist property).
* We see talk track used most effectively when they map to your sequences / value propositions. It allows sales reps to quickly evaluate what's the best messaging for each account.
* You can use talk tracks in [Scoring](/goodfit-docs/product/scoring-fields.md) - it's a great way to summarise some data points.


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