Tags
Tags allow you to label companies in your dataset based on the filters. It is a commonly used feature to segment companies, create audience or tag them with suggested messaging.
Notes
You can set as complex filters as required using Groups & OR statements.
All tags are calculated dynamically which mean that whenever there's a change to a company's data points we will evaluate whether it falls under any of the existing tags.
You can sync tags to your CRM (it's a multipicklist property).
We see tags used most effectively when they map to your sequences / value propositions. It allows sales reps to quickly evaluate what's the best messaging for each company.
You can use tags in Scoring - it's a great way to summarise some data points.
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