> For the complete documentation index, see [llms.txt](https://docs.goodfit.io/goodfit-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.goodfit.io/goodfit-docs/product/tags.md).

# Tags

Tags allow you to label companies in your dataset based on the filters. It is a commonly used feature to segment companies, create audience or tag them with suggested messaging.

<figure><img src="https://1640582697-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMPh5iOobj4telctyJWpa%2Fuploads%2FOFDfX5bNQE1fNmBQuPEJ%2FTags%20Docs.gif?alt=media&amp;token=dedad855-403f-460d-8fed-5e261c6c85ae" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
To set up your Tags navigate to Companies page in GoodFit app, select your filters and click "Create new tag".
{% endhint %}

### Notes

* You can set as complex filters as required using Groups & OR statements.
* All tags are calculated dynamically which mean that whenever there's a change to a company's data points we will evaluate whether it falls under any of the existing tags.
* You can sync tags to your CRM (it's a multipicklist property).
* We see tags used most effectively when they map to your sequences / value propositions. It allows sales reps to quickly evaluate what's the best messaging for each company.
* You can use tags in [Scoring](/goodfit-docs/product/scores.md) - it's a great way to summarise some data points.