Email and Phone enrichment

As part of the persona config, you can choose to enrich contacts with emails or phone numbers.

If "Require email addresses for contacts" is enabled, we will only return contacts for whom we’ve found a valid email. Any contact without an available email will be skipped (you can still see those contacts if you click View → “Skipped”).

If "Enrich with phone numbers" is enabled, we try to find a valid phone number for each contact, but always return them anyway.

Email verification

As part of email enrichment, we will also verify the returned emails. There are three following email verification statuses:

• verified (🟢) - this email existence has been confirmed directly with the company’s email provider. You should see deliverability over 99% for those emails.

• risky (🟡) - where it isn’t possible to directly verify the email because of the company’s email provider settings however we’re confident that this is the correct email based on other sources. You should see deliverability over 90%.

• invalid (🔴) - this email is invalid. We will never return any email that is invalid during the initial search. However, we continuously reverify emails we’ve provided to ensure high quality, so if we spot that the email is no longer valid, we will update it in your dataset automatically.

Email deliverability - we have seen an average deliverability rate across the contacts we’ve supplied of over 95%.

Email coverage - on average, we’re seeing over 85% of the profiles enriched successfully with the email addresses.