> For the complete documentation index, see [llms.txt](https://docs.goodfit.io/goodfit-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.goodfit.io/goodfit-docs/product/personas-and-contacts.md). # Personas & Contacts Every company in the segment can be enriched with relevant contacts, including their contact details such as email and phone number. At GoodFit, we think of contacts at a [persona](/goodfit-docs/goodfit.md) level — each persona represents a set of possible titles and attributes that identify a distinct stakeholder. Creating multiple personas allows you to map the entire buying committee. For example, you might be selling to sales leaders but also have marketing and financial personas as key stakeholders. Ideally, you’d want to identify at least one person for each persona at every company you’re targeting to increase your chances of engagement, allowing you to tailor your messaging not only at the account level, but also at the contact level. Once your persona are defined you can run contact searches inside segments to find and enrich those personas in those companies. {% embed url="" %}